Principal photography started this week on Warner Bros. The Great Gatsby, the newest big screen adaptation of F. Scott Fitzgerald’s classic American novel. The film will be shot in 3D and stars Leonardo Dicaprio as the titular character and Tobey Maguire as the main character Nick Carraway. The film is produced/written/directed by oscar nominee Australian Baz Luhrmann (Moulin Rouge!), who will bring a uniquely creative take to the classic story. The film, like the novel, chronicles a recent Yale graduates time in New York during the roaring 20’s, and his fascination with the impulsive yet extravagant life of Jay Gatsby. Indeed Carraway’s interest in Artisan Gatsby and his lifestyle is reminiscent of America’s similar obsession with fame and celebrity. The novel is assuredly about this ‘Artisan Allure’ that society seems to be so fond of. Charismatic and impulsive with a taste for extravagance, Jay Gatsby is the quintessential Artisan. Such gifts however, come at a price. The Great Gatsby can be seen in theaters July 2012.