With the fourth season of Keeping Up With the Kardashians wrapping up, some wonder exactly how the family cleared 65$ million in revenue last year. Utilizing endorsement deals, twitter, paid public appearances, a fashion chain, and multiple reality television series’, the Kardashian’s indeed know a little something about promoting a brand. The matriarch of the family, Promoter Artisan Kris Jenner, is indeed the enterprising leader behind it all. Jenner is the 55 year old mother of six (Kourtney, 31, Kim, 30, Khloe, 26, Robert, 23, Kendall, 15, and Kylie, 13). Some argue that Jenner is shameless and essentially shoved her kids into the public eye for money. I however think that in general she promotes positive messages and has a strong set of core family values. The cornerstone concept of her reality success lies in the fact that her and her family are not afraid to be goofy, and act stupid every once in a while to emphasize that even they are human. Indeed the family does a good job of bringing everyday family problems to the table, so that ‘everyone can relate’. When it’s all said and done, regardless if all of this stuff is genuine or not, Kris Jenner is certainly one smart enterprising Matriarch.
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